chivas regal

Chivas Regal Hereafter is a line of whisky aimed at future generation of young hustlers.

The tone of the line is designed in the way to move away from the idea that whisky, as an alcoholic drink, is meant only for older successful men by the fireplace. Therefore, in my approach, I’ve decided to go for a modernised and more gender-neutral design, while keeping in mind the luxurious feel of the premium product.

Chivas Regal Hereafter is also an invitation to start your whisky journey, that’s why I decided to include bottle aged 10 years as an entry level drink at slightly lower prince point, perfect for younger customers.

The brand is all about bringing people together and encouraging them to celebrate small and big successes in every step of their careere.