YCN student awards commendation 20/21

The goal was to design variety of Points of Sale that would represent Packt Coffee’s ethical mission and be displayed at their customers’ venues.

My approach to the project was mainly focused on two elements I considered the most important during coffee making process: the people and the plants. I decided to create a series of ‘stickers’ portraying actually coffee farmers as well as parts of coffee plants to later built more complex artworks with them. Each element comes in 3 different versions: a drawing, outline with background and empty outline. This way it is relatively easy to miss-match them or change colours to suit the environment they’re surrounded by.

Main artwork is a collage made of the the elements that can be printed on a flat surface, creating a poster, or on multiple layers with gaps in between them to create 3D installation. The idea behind it is to represent many steps of coffee making process and hands of every single person touching the beans before they can turn into your favourite drink.